Recently, the news is busy with a dispute over the Geprek chicken brand being fought over by a public figure and entrepreneur. The similarity of the name on the brand, namely “Geprek Bensu” along with the design and logo made the two of them sue each other to get the intellectual property rights (IPR) of the brand.
The trademark dispute case above is not the first to happen in Indonesia. A number of cases have occurred, not even a few of them related to international trademarks belonging to foreign companies such as the case of IKEA Sweden with IKEA (Intan Khatulistiwa Esa Abadi), Toyota Lexus with ProLexus, or DC Comics with Superman wafers.
Implications of Brand Disputes
Of course, trademark disputes incur huge losses. Still from CompuMark’s research, 75% of companies process trademark dispute cases to court. The impact of litigation can reduce revenue, plus court fees that can be as high as $ 50,000 – $ 249,999. Moreover, if the company has to replace all brand elements such as name, design, logo, and change the brand image, the costs will be even greater.
Apart from the financial side, problems related to brand disputes can also affect the brand image of the company. Consumers often feel confused because brand names are similar to one another, so that many consumers are confused in buying goods or services. Consumers’ trust and loyalty have also decreased because the company is considered not having integrity in doing business so that brand disputes can occur.
Investigation in anticipation
Trademark dispute cases can have far-reaching implications. Therefore, you need to ask law firm jakarta for help and it is necessary to do in-depth research related to the trademarks on the market so that there are no wrong steps in determining which brands to publish.
Research and investigations take a long time if they are carried out internally by the company itself. Therefore, Integrity Indonesia as a trusted and experienced investigator service provides trademark investigation and non-use investigation services to conduct research related to trademarks. Do not hesitate to contact law firm indonesia for further information.